Behind the Brand
Curious about our mission? We are here to transform the future of advertising.
Imagine obtaining mineral water bottles, tote bags, hoodies, t-shirts, and merchandise for free or just a few cents. Sounds cool, right? Cents is an innovative advertising approach that provides free promotional items decorated with interactive ads for organizations wanting to promote their businesses, club events, and projects.
Learn more about our approach
Our Core Values
Equity, Diversity, Inclusion
Cents is committed to providing equitable access to all, supporting businesses from different cultures, religions, and identities.
Sustainability
We emphasize using rPET plastic for our water bottles, reducing our environmental footprint through recycling and reprocessing.
Global Impact
We partner with NGOs focused on solving the global water crisis and donate a portion of our profits to ensure clean water distribution.
Our Journey (So Far)
October 2023
Founded
Cents is born, driven by passionate university students.
December 2023
Preparation
Secured a manufacturer and started prospecting clients.
February 2024
Launch
Official launch with a provisional patent in the US and Canada.
March 2024
First Client
Partnered with UBC Start Ups and gained exposure at major events.
May 2024
Digital Expansion
Partnered with Plum Connect for digital marketing and PR.
June 2024
Product Expansion
Expanded into branded tote bags.
Summer 2024
Key Partnerships
Secured partnerships with CanMadeEasy and Indian Oven.
Meet Our Team
Our team is a blend of visionaries, technologists, and innovators who are dedicated to delivering impactful solutions. Each member brings unique strengths and a passion for excellence, making our work extraordinary.
Sehan Malhotra
Co-Founder
Jairaaj Sarna
Co-Founder
Zain Ali
Tech Director
Ruchir Malik
Tech Director
Steven
Marketing Lead
Success Stories
At Cents, we believe our clients’ successes are the best measure of our impact. We are already making an impact. Making a difference. Here are a few stories that showcase the journey of our partnerships and the tangible results we’ve delivered.
UBC Start Ups: Creating Buzz at SOAR Pitch Competition
Designed branded water bottles that became an instant hit, putting UBC Start Ups in the spotlight and sparking valuable networking opportunities.
UBC Utsav: A Cultural Celebration Reimagined
Delivered branded bottles that captured the vibrancy of Utsav, serving as memorable tokens for thousands of attendees.
CanMadeEasy: Supporting International Students
Created branded bottles representing CanMadeEasy's commitment to helping students navigate life in Canada.
Indian Oven: Expanding Reach with a Local Favorite
Delivered branded water bottles that strengthened customer loyalty and served as a talking point for the beloved local restaurant.